DOM 17 DE JUNHO DE 2018 - 19:01hs.
Edward Tracy

Hard Rock promotes new CEO for the Asian market

Hard Rock International announces the promotion of Edward Tracy to chief executive officer, Asia. Currently, Tracy is focused on Hard Rock Japan in its efforts to develop a signature Hard Rock Integrated Resort (IR). The appointment is a strategic move designed to support the company’s growth plans in the region.

With the latest addition to its portfolio, Hard Rock Hotel Shenzhen (China) and 30 years of Hard Rock Cafe operations in Japan, the company showcases its proven track record of developing and managing distinguished entertainment and hospitality venues around the world. 


With the recent passing of Japan’s Integrated Resorts Promotion Bill, the company fully intends to apply this expertise and recognition as a major contender among the bidders for resort licenses.

"As the former CEO of Sands China Ltd and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” states Jim Allen chairman of Hard Rock International. "We are confident in Tracy’s ability to lead the company’s efforts in Asia and we look forward to seeing our business continue to grow under his leadership.”

In October 2014, Harvard Business Review named Mr. Tracy as one of "The Best-Performing CEOs in the World” in its respected annual top 100 ranking.

Source: GMB