From a sample of 200 players, SBTech found that almost 70% of players who use the ‘Cash Out’ feature for an average of 40% of their betting activity placed a bet using Add2Bet.
Other key findings from the study included strong early uptake from players in the under-35 age group and of all wagers placed on football’s English Premier League, 7% were done so through Add2Bet.
Tom Light, senior vice-president of business development at SBTech, said: "Add2Bet is the latest example of a key sportsbook feature designed to benefit both players and betting operators and we believe it is the fastest and most ergonomic innovation produced by any betting solutions provider thus far.”
" I look forward to presenting the product and discussing it in depth with our clients and contacts," Light added.
Source: GMB
