ALEA acquires LadyLucks from IGT

LadyLucks launched back in 2004 as the market's first mobile-only casino, but now, under ALEA ownership, boasts 80 plus games from the likes of Microgaming, NetEnt and IGT, available across both desktop and mobile channels.

The ALEA takeover also means players will be able to access games on desktop for the first time, along with slots with free spin features. In addition, the LadyLucks game portfolio will be bolstered with more titles over the coming months.

To help oversee the transaction and to drive continued growth in its new U.K brand, ALEA has hired Sarah Quinan as LadyLucks Casino Manager. Quinan worked closely with the brand for many years, developing the customer support and driving its VIP program until July 2017.

The news comes hot on the heels of ALEA being awarded a license by the U.K. Gambling Commission to launch its innovative 3-D virtual reality casino SlotsMillion to U.K. players for the very first time.

ALEA co-founder, Alexandre Tomic, said: "This is a bold move from ALEA and forms part of our battle plans for the U.K. market. Now that we have a license from the Gambling Commission, we want to significantly grow our presence in the country.”

"We see huge potential for the LadyLucks brand to become a power player in the U.K., and with the help of Sarah Quinan, our new LadyLucks Casino Manager, it will become a force to be reckoned with," Tomic added.

Source: GMB