As the company, a renowned electronic table games developer with a strong presence throughout the majority of countries in Latin America, prepares to attend the bespoke business event, he explained: "It’s invaluable for gaming interests in LatAm to have a professional rallying point: to be able to bring the majority of decision makers together under one roof is amazing. As far as the regulators are concerned, it’s an opportunity for them to understand the issues facing the industry and the best method for them to engage with the industry face-to-face."
In
addition to expanding its contacts throughout the region, the company’s aim
from attending Juegos Miami is to explore the full extent of the learning and
networking programs, which are key
components of the Juegos Miami experience.
"There are many markets in LatAm which are still considered ‘undiscovered' and
we want to use Juegos Miami to discuss and hear the regulatory updates for all
of the emerging markets,” he said. "There are some very interesting
presentations, not least on the current progress of the new gaming law in
Brazil."
The cultural importance in Latin America of
conducting business face-to-face has been identified by Igor Cimerman as a key driver behind the growing
importance of the event which has been created to meet the specific needs of
the region.
"Every company that’s active in gaming is now, to a greater or lesser degree,
an international brand, which means understanding and responding to the
cultural differences that exist between continents,”
he said. "For example, in Europe, it’s acceptable to do business by email
or Skype, whereas in LatAm this is not looked upon positively. Personal contact and the trust that comes
from being able to meet people face-to-face and share time at an event such as
Juegos Miami are the ways in which relationships are built and business and
supply deals are agreed,” he said.
Juegos
Miami features a powerful, strategic and hands-on learning program presented alongside a line-up of
inspirational exhibitors and sponsors.
Attendance is limited to senior decision makers from operating companies
as well as government and regulators from the Latin American and Caribbean
region.
To apply for a place at the C-Level event, register at http://sjc.us11.list-manage.com/track/click?u=eca5303c22cb8b83e98a31051&id=3d1ab27a12&e=ee69127d73.
Source: GMB
