The Venetian's direct social booking channel represents the first step for the brand in reducing interface friction, enabling guests to stay within their platform of choice as they gather information, ask questions and transact with the brand.
The Venetian's direct booking channel provides guests with real-time rates for desired dates, details on resort amenities and also suggests relevant activities and offerings.
Regarding the new booking option, Lisa
Marchese , Chief Marketing Officer of the company, said: "Messaging apps have
surpassed social networks in terms of monthly active users and we saw Facebook
Messenger as an immediate and authentic way for our guests to engage with our
brand”.
Source: GMB / Gaming Today
