The media exposure, glamour, money and accessibility involved in football has turned it into the most popular sport in the world. It stimulates fans to get involved, and this is particularly evident in the betting realm, where technology and marketing have combined to provide unique wagering opportunities.
BtoBet's vision on the current landscape of betting on football and on what the future holds for operators, suppliers and consumers is explained in the dedicated white paper, featuring topics like:
- Football popularity and betting
opportunity
- Where next with sports-betting and in-play?
- Enabling technology, removing barriers to consumer understanding.
- Far-sighted gaming software provider to avoid risks and conflicts.
The leading companies involved in the discussions in London agreed that online and mobile betting are becoming very challenging in the iGaming business and the way technology is playing a key role in the football betting industry.
Commenting on the conference, Kostandina
Zafirovska said: "Today's bettors are ever more demanding and are now
cross-channel users. The key is to have the right tools available to, first,
collect the data and second, transform the raw stats into actionable
information about a player. It means an operator can provide a tailor-made
offer and a satisfying gaming experience, regardless of the channel that a
player is using to arrive at the product offering. The Artificial Intelligence
plays a central role in this process."
Source: GMB
