The combination of technology and
personalisation is the key to attain an excellent Mobile UX. This is what
industry leaders have discussed during the Panel "Mobile UX – the next big
challenges for bookmakers” of the recent international iGaming Super Show in
Amsterdam where BtoBet’s CEO Kostandina Zafirovska was speaker.
Zafirovska shared her vision with other leaders of the industry discussing
about the steps operators must follow to attract and retain players in the
European regulated markets.
BtoBet, as sponsor of the B2B Vip Area Lounge, welcomed several experts of the
sector and operators who showed great interest in discovering BtoBet’s advanced
technology tools to manage the mobile sports betting business in Europe and
worldwide.
Commenting BtoBet’s participation to the
show, BtoBet’s CEO Kostandina Zafirovska stated: "iGaming Super Show has
demonstrated once again to be one of the biggest dedicated iGaming exhibition
and conference in the gaming industry. It showed high level of contents -
covering accurate market analysis and useful tips – and extremely interesting
networking.”
"In Amsterdam we had the chance to greet our existing partners and had great
feedback from new companies willing to develop their business in Europe with
BtoBet‘ sportsbook platform tech tools. At the VIP Lounge Area all our
operation partners felt special and have been treated as VIPs, having direct
answers to their specifics requests,” Zafirovska concluded.
