Compared to the previous weekend, which marked the start of the rest of the English Football League, the 2016/17 Premiership opening weekend saw a 12% increase in the volume of bets placed. The average spend per deposit also increased by 5%, indicating that the high-profile Premiership matches attract more big-ticket betting than the lower leagues.
As the 2017/18 Premier League season kicked off this weekend, Britain’s online bookies will be reminded of how lucrative the league can be, with more bets expected to be placed than ever before.
An analysis of Worldpay’s data has revealed a significant rise in the popularity of online betting over the past two seasons, with the number of transactions rising by 15% in 2015/2016 relative to the previous season, and by an additional 19% in 2016/2017.
James McGurn, VP Growth – Digital Content and Gaming, Global
"Our data shows just how valuable the Premiership is for Britain’s online bookies and reflects the continued popularity of the league up and down the country. Online betting has increased by 37 % over the past two years alone, so whether taking a punt on the next goal