Introduced last July 11th at the
iGaming Super Show in Amsterdam, Spring Business Management Environment (BME) creates a complete management infrastructure for gaming operators. Everything they need, including marketing, legal, accounting, risk management and bookmaking services, is at hand on one user-friendly dashboard, with operators given the chance to deliver new gaming and betting products to their players with a single click.
"By introducing Spring BME, we are extending the concept of an online gaming platform with built-in business services, multi-tenancy
support and B2B marketplace,” said BetConstruct CTO David Gasparyan. "Our primary goal is to bring all vendors, technology providers and operators into a friendly and comfortable environment. All we have developed so far is incorporated into Spring BME: products, tools, knowledge, and expertise.”
The powerful potential of BME lies partly in its simplicity, integrating effortlessly with existing products in a truly
multi-channel capacity. In a single management dashboard, deployed in retail, online and mobile settings, BetConstruct has managed to bring together more than 26 solutions and 240 payment methods for the convenience of its partners.
"Spring BME doesn't really interfere with existing products,” Gasparyan explained. "It combines and extends the management tools we and our partners use daily and creates an ecosystem for new ones. Our marketing and CRM tools are part of the environment itself, adding to all other products and services.”
"The main advantage for our existing and future business partners is the ability to manage all products and services in one place as well as receive updates and new features without tension,” said Gasparyan. "Additionally, they can create websites themselves and become a reseller,” he added.
"The answer is simple: we use our day-to-day experience and we incrementally improve our platforms based on internal and external feedback. When developing BME, we tried to bring together every product and service we believe important for a B2C provider, presenting them in the most user-friendly way. And, naturally, there is a feedback section that will help us improve the performance,” Gasparyan also commented.
"We’re targeting all types of business: from start-up software companies and small operators to multi-national enterprises. But we always keep in mind the main principle: it should be easy to use and intuitively simple for everyone,” he said. "We’re rolling out Spring BME for existing partners starting from August 20. The first three months will become ‘a pilot project’ for both us and our partners, allowing us to detect problems and fix them,” Gasparyan concluded.
Source: GMB
