World’s first charity-focused online casino launched

Inspired by a unique vision, Captaincharity.com is to give away 50% of its net profits to a range of charities and environmental organisations and is guided by a fresh attitude towards responsible gambling based on total transparency.

The new brand will be powered by Aspire’s comprehensive solution, including its complete suite of in-house services such as bespoke CRM, multilingual customer support and multi-market licences.

Speaking with TotallyGaming.com, Thomas Smith, CEO of Good Guys Media, said he believes this new concept will be successful across a wide player demographic. "There are not many people left who do not see the problem with where our world is headed. The only way to solve this is if everyone works together – whether you are a Millennial or close to retirement.”

According to Smith, the public will decide upon which organisations will benefit from Captaincharity.com proceeds. "From now and until December 31, it’s all about the environment,” he stated. "After we have received suggestions from the public, we will present them and ask people to vote.”

"We will split the 50% with 10 different charities, so each one gets 5% of the net profit. Next year, we will change themes every month. We will set aside 10% each month to environmental causes, regardless of the theme, and 5% will be chosen by our ambassadors,” Smith concluded.

Source: GMB / Totally Gaming