The new site has been developed to reflect the pivotal role ICE plays in the gaming industry calendar and provides exhibitors with the facility to showcase their brands more effectively and develop a dialogue with visitors a full six months ahead of ICE opening its doors to the international community of gaming professionals who travel to London each year.
Kate Chambers, Managing Director of Clarion Gaming said: "Our post-ICE research flagged some dissatisfaction with the ICE website, so I instructed the team to take a clean sheet of paper and start again.”
"Alongside the latest enhancements in terms of ease of navigation, news and content related to each sector and a zone which enables visitors to favourite products and content, we have invested in the development of a Meeting Planner tool, which was at the top of the wish list for our exhibitors and will be available later in the year," Chambers added.
"It’s very important that we deliver on behalf of our customers and that we live up to our stated commitment
The 2017 edition of ICE was officially the best on record, with an independently audited attendance of 30,213 making the journey to ExCeL from 151 jurisdictions. The attendance represented a 6% year-on-year increase and the sixth consecutive year of growth.
For more information on ICE 2018, which is being held
