LUN 13 DE MAYO DE 2024 - 19:48hs.
Growing market

Madison Square Garden moves into the esports business

Madison Square Garden Company has moved into the esports market after acquiring a controlling stake in League of Legends (LOL) side Counter Logic Gaming (CLG), and broadcasters in South East Asia and Australia prepare to launch Reality TV style esports shows.

In 2015, the iconic Madison Square Garden in New York City played host to the North American League of Legends (LOL) Championship Series Summer Finals. It was the first time the home of sport in the New York had entertained the esports crowd. Counter Logic Gaming (CLG) won the title.

Earlier this week, ESPN announced that CLG would join the likes of the New York Knicks, and the New York Rangers, in the Madison Square Garden Company Sports Division, in a deal that ensured a controlling stake in the esports team.

Founded in 2010, CLG is the oldest LOL team in the business, but also has teams heavily involved in five other esports games. The price is a secret.

"We have been actively exploring opportunities to enhance MSG’s portfolio of live experiences; we have been keenly interested in esports as a natural extension of our core business,” David O’Connor, President and CEO of the Madison Square Garden Company told ESPN. "The sport now stands on the verge of enormous change.”

Source: GMB / Calvynaire.com