The partnership
between
bwin and FC Internazionale will
see bwin provide live in-play odds directly on the LED perimeter boards at the club’s legendary San Siro stadium during home matches, as was unveiled at Inter’s Seria A opening day victory over Fiorentina.
bwin will also feature prominently on the digital properties and social channels of the club where
the sportsbook will make a key contribution to match day experiences, providing fans with the latest odds, statistics and match information, online and via mobile apps. Nerazzurri fans will also benefit from exclusive promotions and special offers.
The agreement
expands
bwin
’s portfolio of international sponsorships which already includes prestigious European clubs such as Borussia Dortmund in Germany and Atletico Madrid, Valencia, Sevilla and Villareal in Spain.
Michael Gandler, Chief Revenue Officer of FC Internazionale, said: "We are delighted to have reached a partnership with an international brand
of
bwin
’s size and prestige. We hope this new partnership will lead us both to a future full of success and innovation. bwin will be able to leverage the developing digital and multimedia channels of the club to expand its business while delivering unique and valuable content to its customers. ”
Moreno Marasco, Country Lead and member
of bwin Italia Board of Directors, said: "We are proud to announce this partnership with FC Inter. bwin has historically always supported and sponsored those clubs that compete at the pinnacle of the international football. We consider it a privilege to have been chosen by Inter as their first partner in our product category.”
Source: GMB
