Cochrane will be responsible for cementing the company's preeminent position in the industry by defining strategic objectives, identifying opportunities for further growth and maximizing revenues across the board, contributing to SBTech's ongoing global expansion.
Richard Carter, SBTech CEO, said, "We are delighted that Andrew has joined the team. He is highly regarded in the industry as a customer relations expert dealing with tier-1 and lottery operators and has personally signed and managed numerous high-profile contracts. This appointment further demonstrates SBTech's commitment to its partners by bringing in the best talent to support continued revenue growth in regulated markets."
Andrew Cochrane commented: "SBTech is by far the most innovative and dynamic technology provider in the industry, growing faster than any other B2B supplier. I could not turn down the opportunity to be a part of this exceptional team and look forward to working closely with some of the biggest names in the industry in the coming months."
Most recently, Cochrane built a high-performing sales and account management team at Sporting Solutions, having previously run the William Hill global account at Inspired Gaming Group.
