IGT said that the Caesars brands present a tremendous opportunity to offer second-chance promotions, giving US customers the opportunity to win trips to resort cities such as Las Vegas or Atlantic City, or prizes from the operator's venues in their state.
The company has been licensing Caesars brands for almost a decade, having first started working with the operator in 2008.
"IGT is happy to extend its partnership with Caesars Entertainment and continue offering lotteries and their players relevant licensed content and unforgettable experiences," chief executive of IGT's North America lottery business Michael Chambrello commented.
"The Caesars Entertainment brands represent the ultimate in luxury and gaming and meaningfully resonate with our customers and their players," Chambrello added.
Caesars senior vice president of partnerships and channel marketing, Annette Weishaar, said: "We look forward to continuing our partnership with IGT. Together, we have already achieved great results in the lottery industry, and we are confident that IGT's expertise and experience will continue to drive success."
Source: GMB
