The operators and suppliers of mature European markets are beginning to be interested in a very attractive market whose value, it is estimated, can reach a total of 600 million Euros in the next 5 years. However, while the promise of the Latin American market is much more tangible than it was ten years ago, it is critical to know and be able to correctly segment customers, to achieve success.
However, while the rich promise of the Latin American market is becoming far more tangible than it was ten years ago, both land-based incumbents and international entrants must be aware of the need to understand the region’s varied customer base if they are to succeed.
Both operators and suppliers should not treat all of Latin America as
International operators are aware that the same products that brought them to the top in Europe may not work the same way in Latin America. The ability to efficiently build an ad-hoc product tailored to local customers will be critical to success.
In this sense, Iris Open Omnichannel Platform by R. Franco Digital allows easy integration, offering 15 methods of payment and more than 1,500 games, in addition to having regulatory experience for the entire region.
Source: GMB
