The channel, which launched recently, will run daily across Sisal Matchpoint's retail estate of nearly 4,000 betting shops and corners, using an exciting football leagues format with multiple matches running at the same time, complete with high-quality graphics and immersive audio commentary.
The new football leagues product has also been made available online on Sisal's website.
Steven Spartinos, CEO of Kiron Interactive, said: "Following the great success of our racing games across Sisal Matchpoint´s business over the past two years, we are delighted to extend our partnership with them to include football leagues. Our
"With Sisal's strong and established presence in Italy and VSoftCo's expertise in virtual football, I am certain that this new launch will be an instant success," Spartinos added.
Simon Westbury, Chief Commercial Officer of VSoftCo, said: "Combining the launch of our new virtual football leagues product with Kiron Interactive was the obvious choice as we undertake this strategically important roll out with Sisal Matchpoint in the Italian market.”
Massimo Temperelli, Head of Sisal Betting Business, commented: "Thanks to the profitable collaboration with Kiron Interactive and VsoftCo, Sisal Matchpoint is the first operator in Italy to offer the new league formula with new exclusive bets broadcasted via HD channel.”
Source: GMB
