“Lukas Podolski is natural, laid-back, candid and authentic - all qualities we were looking for in our new advertising figurehead,” explained Mathias Dahms, XTiP managing director. “We could not have implemented the campaign so convincingly with anyone else.”
Lukas Podolski announced his collaboration with XTiP during the 60-year anniversary celebrations of the Gauselmann Group in September 2017. In his greeting, he said: “I’m hugely looking forward to the coming year and to really going for it with XTiP.”
Source: GMB / Intergame
