The Code, which has been developed in conjunction with a large number of industry stakeholders courtesy of Clarion’s Ampersand group, sets out the standards that exhibitors and individuals are required to uphold at all Clarion Gaming events and covers gender representation and dress codes for stand staff.
ECA chairman Per Jaldung confirmed: “The European Casino Association fully supports Clarion Gaming’s initiative, which continues our long-lasting joint commitment to ensuring a respectful representation of all genders at gaming exhibitions. We encourage all exhibitors to follow this Code of Conduct and promote their products in innovative ways that celebrate the industry at its very best.”
Clarion Gaming’s Managing Director, Kate Chambers, believes the messages of support for the Code received following its announcement on 4 October reflect the progressive mind set of the international industry.
“We have been overwhelmed by the positive feedback received from all sections of the international industry that we represent. The European Casino Association is a hugely influential body in the industry and at political level. To have the full support of an association which represents businesses employing more than 70,000 people across Europe is a powerful endorsement of what we are trying to achieve,” Chambers commented.
“As well as influential trade bodies such as the ECA, I have also received messages from many individuals working in the industry who believe the Code of Conduct, and what it means for the responsible representation of gender at showcase international events such as ICE London, is the right course of action,” Chambers added.
Source: GMB
