Tiago Almeida pointed out that "sowing" is very important for the moment in Brazil, "when it is doing just that, sowing concepts for the gaming industry." After presenting his company, specialized in solutions for the gaming industry including ways of payment, Almeida highlighted Brazil's GDP of 6.6 trillion reais in 2017, which makes the country an extremely booming economy. According to him, taking advantage of the regulatory moment under discussion, his company has been working to implement a brand (Bet90.com) in the country, presenting it to society as a partner recognized for its transparency and in line with best practices in the market of sports betting. "All the actions we have done have leverage that, and today Bet90 is recognized in the great centers of Brazil," he said.
Francisco Caamaño talked about how to attract new generations to casinos. "Youngers and millenials do not play much in casinos, which worries us. They like wifi, cell phones or socializing, and games are more restricted to skill challenges, which we do not usually offer because our goal is to deliver prizes from bets made by our customers. So we need to shift our focus to meet this coming generation and that is our challenge right now. We have to re-design the casino area for this new audience, so that they socialize more and move as they like," he said.
For him, social games are one of the tools of attraction of this new generation. "Even the croupiers need to be remodeled, to move from that traditional casinos dealer stand to an entertainment-focused person. With this, we can change concepts and attract that part of society that until now was not a target of casinos," he said. According to Caamaño, this will be the business sense and artificial intelligence will be increasingly used to achieve these goals. "Cell phones will have to be ready to receive and pay machine bets, just as the crypto-coins will be, for younger generations, the real currency," he said. The same must happen in live games and social casinos, so fashionable at the moment to attract the millenials, in addition to social networks. To sum up, "we must make the casino an environment of socialization, offering games of skills and a sense of community" to achieve success.
Lawyer Roberto Brasil Fernandes, from Able, presented the current stage of lotteries in Brazil, noting that by wrong assessment, lotteries are seen as a monopoly of the Union, which, by the Constitution, would not be among the exclusive competencies of the central power. "Currently, four states operate their lotteries, although there are more entities that do not operate the modality," he explained, noting that physical lotteries are limited to their own states. Currently, the Rio de Janeiro Lottery, the State Lottery of Minas Gerais, the Lottery of Paraíba and the Lottery of Ceará are in operation, and they sell their tickets locally. "We also have the Piauí Lottery, just online, which is not operating precisely because of the fact of the local market reserve, since in the case of the latter, the games extrapolate the borders of Piauí." According to him, "ultimately, the exploitation of lotteries over the internet is nothing more than the commercial prerogative itself to improve its practices to reach more and more customers."
Daniel Cossi returned to the plenary to talk about electronic sports, highlighting the importance of the activity within the scope of the Olympics. "Several private leagues are spreading and this will be very important in the future, by expanding the presence of these modalities to the world society," he said. The electronic games, in their evaluation and in several recommendations made to the Brazilian authorities, should be recognized and the modalities to be encouraged will be those of skill games and sports in general, leaving aside only games with firing in first person. The main developers of electronic games are already positioning themselves in this direction," he said.
Raiff Chaves, founder of eBrainz, a marketing company for the areas of gaming and electronic sports, commented that the activity is a dream like any other. "We see so many footballers who have dropped everything to pursue a career as a professional player. In electronic sports, this is already happening with high-performance electronic players. "
According to Chaves, there is still prejudice against the activity, but this barrier has been overturned by the creation of more and more leagues, digital sports clubs and world competitions. "Today, many athletes spend days training and preparing for the championships, with medical follow-up, nutritionists and other professionals, so that athletes achieve their best performance," he said, showing that the hobby has already become a professional sports activity of high level. "Electronic sport is young, global, digital and diversified, that is, reaches the millenials, a slice to be focused by the world's great brands in the gaming world," he said, noting that Brazil is currently the third largest audience of eSports in the world.
Vicens Marti, president of Tangelo Games, talked about the social casino, with his ten years of experience in this segment. "The social casino was born in the United States, but now it has spread all over the world, but not focused on the translation of the offers, but to target the location, that is, all the games to be developed must be made for each market," he said, noting that even cultural aspects should be taken into account. According to him, the social casino did not exist until 2008, when some game developers saw that through platforms like Facebook could create a community of social casino players, taking them to social networking environments spread around the world.
Still in the same segment, gave his point of view Daniel Xavier, of Pipa Studios, Brazilian developer of social casino games. "In 2017 it was estimated that the social gaming market generated revenue of U$50 billion around the world, with well-known brands such as Candy Crush, Angry Birds etc, growing more and conquering new consumers," he commented, remembering that bingo and casino games are the products with higher revenue and also with greater use by Brazilian players.
According to him, player retention is only feasible if the product is really good and runs on all available platforms, such as desktops, tablets or smartphones, that is well exploited by the operator, with promotional gifts and a relationship policy to retain loyalty customers. "If a customer enters a game through a Freemium action, where he gets starter chips and then can buy new credits, he wants to be recognized as a consumer. And even those who enter into free games and receive adds must be seen as customers to be captivated all the time, "he explained.
Source: Exclusive GMB
