“When we decided to launch the biggest betting promotion in history, we thought about hiring the biggest star in the world to be the face of the Stars £100m Challenge… but there isn’t a star that’s big enough so we got Freddie Flintoff,” said Christopher Coyne, Chief Marketing Officer of Stars Interactive Group.
The Stars £100m Challenge will also introduce The Stars Group’s first multi-brand ambassador, former cricket star and popular TV presenter Freddie Flintoff. The former England international, who is a keen sports and poker fan, will represent the three brands. Danish comedian and TV star Casper Christensen and Swedish celebrity chef Per Morberg will front the promotion in the Nordic regions.
The Stars £100m Challenge is launching with a TV and digital campaign, which showcases the celebrities’ efforts to be the star of the show and can be viewed at PokerStars Blog.
The first-ever multi-brand campaign run by The Stars Group also offers plenty of action to those outside the UK and Nordics. The Stars Rewards loyalty program is adding more than $4m in extra prizes during the World Cup and has awarded customers more than $100m in prizes since launch last year.
Source: GMB / G3 Newswire
