It should be noted that BetPlay is the second company to obtain authorization from Coljuegos to operate legally in Colombia.
MGA has been introduced in Colombia thanks to a collaboration agreement with the Spanish company R. Franco, which less than a year ago became the reference technological partner of Corredor Empresarial SA, the BetPlay operator.
R. Franco brings to BetPlay its next-generation omni-channel platform IRIS and its extensive and varied catalog of online slots, in which the MGA games stand out.
"Our products are perfectly suited to the requirements and preferences of Latin American players. In this sense, we trust that they will have an excellent reception from the Colombian public and that, progressively, we will reach all of Latin America," explains José Antonio Giacomelli, director of the New Technologies Division of MGA.
Entering into the Colombian market is the first step of MGA's international expansion strategy to Latin America. According to Giacomelli, "Colombia has been the first country in Latin America to regulate online gaming and at MGA we are very aware of the potential offered by this new market segment. When the entire gaming industry has its eyes set on Colombia, and in such a competitive environment as online, being able to have allies like R. Franco is fundamental."
Miguel Ángel Lázaro, director of R. Franco Digital, also said: "We are very satisfied with this agreement. Finding the right partner is key to achieving success and making the most of the opportunity offered by the Colombian market today. The incorporation of the MGA games will allow us to contribute new content to BetPlay based on criteria of innovation, experience, security and reliability. "
Source: GMB
