Unibet, in partnership with the richest and most important club in the current French football scene, shows strength in a market that is constantly growing. The company itself recently announced that around 70% of online bets on the platform are made in the football universe.
In addition, Unibet and PSG will work together to offer customers a range of exclusive digital content.
“We are delighted to welcome Unibet to the Paris Saint-Germain family; we both share the same spirit of conquest, a passion for football and a strong desire to impose our brand in very competitive markets,” PSG sponsoring director Marc Armstrong said.
“By joining forces with Paris Saint-Germain, Unibet will gain great visibility both in the stadium and in the virtual community of Paris Saint-Germain,” Armstrong added.
Mathieu Drida, general manager of Kindred France, also said: “With Paris Saint-Germain, Unibet intends to increase its reputation throughout Europe and offer its players exclusive content, closer to the game.”
Source: GMB
