Confirming the plans and strategy, Clarion Gaming managing director Kate Chambers said: “We work extremely closely with all sections of the international gaming industry and throughout our discussions we’ve been made aware of how important it is to reduce the volume of events, conferences and exhibitions that take place during the course of a year whilst focussing on the blue chip event brands that have a track record for helping business meet its strategic objectives”.
“The ICE brand is synonymous with quality and we will be bringing the same levels of professionalism, organisation, commitment and insight experienced by our stakeholders at ICE London to the North American facing interactive gaming community. The key gaming verticals we are targeting with ICE North America comprise Sports Betting, i-Lottery, eSports as well as the Affiliate market,” she added.
Chambers publicly unveiled the new North America-facing show this morning at iGB Live!, Clarion’s new event combining The iGaming Super Show, EiG and Amsterdam Affiliate Conference.
Source: GMB
