Basset & Gold are a leading financial services firm based in the heart of the City of London, offering investors fixed income returns that are generated by providing financing to marketplace lending platforms and UK based businesses.
The partnership will see Basset & Gold’s logo featured on the left sleeve of all West Ham United’s men’s first team, Academy, and PL2 shirts, as well as becoming West Ham United’s eSports partner.
Karren Brady, West Ham United Vice-Chairman, said: “I am delighted to announce our partnership with Basset & Gold and I am extremely excited about working together going forward. What really appealed to us was their commitment to working and engaging with our fans in east London and the local community.”
“Our fans are at the heart of everything we do and we wanted to partner with someone who understands that and mirrors that commitment in their own work. Both partners are determined to achieve success next season and we cannot wait to launch our partnership through some incredible activations for our fans.”
A Basset & Gold Spokesman said: “We are delighted to become a partner of West Ham United Football Club. We found West Ham United to stand out from the others in the way they treat their fans and their community, which is also ours being based in the City of London – only one train stop away from the fabulous stadium. Community and family are in the heart of our brand and we are looking forward to a fruitful partnership that will benefit both parties as well as everyone around us.”
Source: GMB
