According to the information released by iGamingBusiness.com, many of the applicants are based in Sweden or have links to the country, including Cherry, Betsson and Expekt. Companies noticeable by their absence on day one were Sweden-founded giants Unibet, and its owner Kindred Group, Mr Green and Leo Vegas.
Under the terms of the Gambling Act, from January 1, gambling subject to licensing will be taxed at 18%, while there will be “strict requirements for moderation in marketing gambling”.
Betsson chief executive Pontus Lindwall said that filing his company’s application fulfilled an ambition held since he began working in the industry in 1992.
Svenska Spel, Casino Cosmopol, which owns four casinos in Sweden, and horseracing betting monopoly AB Trav and Galopp, also submitted applications on the opening day. ElectraWorks, which operates Bwin, and German-facing Interwetten also applied.
Some of the other operators looking to launch include Mandalorian Technologies, crypto casino operator CashBet, and Gaming Innovation Group-owned subsidiaries MT SecureTrade Limited and Zecure Gaming, both linked to online casino Rizk.
Lotteriinspektionen recently urged applicants to submit their documents as early as possible to be sure of being licensed before January. It said licences will only be awarded to those with “the knowledge, experience and organisation required to operate the business [and] who can be assumed to operate the business in accordance with laws and regulations applicable to the business, and who are otherwise considered to be suitable to operate the business.”
Source: GMB / iGaming Business
