A nation that breathes sport, Brazil is the largest consumer of content on different sports modalities in the world. The passion in watching and practicing sports has also affected the habits of the population in the Internet, being transmitted to the practice of the games and bets online.
Divided among sports betting, casino and poker games, betting sites are on the rise in Brazil and worldwide earning hundreds of fans. Proof of this great acceptance is that only the phrase "online betting" has more than 8 million results in Google and is sought almost 15,000 times a month, justifying the "invasion" of betting sites in Brazil.
In pursuit of more credibility and even more room in Google's organic searches, leading companies in the betting marketplace have invested in strategies ranging from press advice to digital marketing campaigns, which today is critical for companies of all sizes. If today there are more than 500 sites that offer game options to Brazilians, with the new actions that number may triple in the coming years.
The market, which moves around US$ 1 billion in the country, could reach up to US$ 2.55 billion if legalized, according to a study by the Getúlio Vargas Foundation (FGV), opening the way for investments in Brazil by taxing games and following the current model of countries like Portugal - which recently increased its GDP by 3% with practice.
Press consultancy and digital marketing targeted by operators
Even without headquarters or regularization in Brazil, casino operators and sports betting are investing more and more in the national market, one of the most promising in the world. To demystify the credibility of betting sites, which are still the subject of questions from users seeking fun and an extra source of income, large companies seek the spontaneous disclosure of articles or notes about their practices and modalities.
In addition to increasing its exposure in Google with this strategy of dissemination are aimed at exploiting the full potential of social networking and mobile communication, as do Brazilian football clubs. More and more responsive to facilitate access via smartphones or tablets anywhere, sports betting sites have personalized menus, live betting options, upcoming game forecasts, language options in Portuguese and even check-in calendar of the matches in advance.
Another marketing and relationship strategy used by companies in the industry is the offering of promotional codes, which offer unique bonuses for loyalty and conversion for beginners.
According to Ricardo Morais Prates, who has been directing emarket for more than 16 years, an agency located in Florianópolis that operates with SEO and Link Building campaigns, the use of press services and digital marketing actions by gambling sites is a growing trend. "It's common for the public to be skeptical of receiving bonus coupons or even while registering their bank details on an unknown site. When searching for the name of the site on Google and come across several stories on the subject, the user will find evidence that that company is real and various other information, which gives credibility. This is the result of press advisory matters," he says.
And if the marketing campaigns of the companies bet on visibility with sponsorships of championships, tournaments, banners and other ads on websites, the actions of press advisory is the oposite. "We have a bunch of international clients who are looking for these strategies, but they prefer to remain confidential so that their stories are seen as the result of spontaneous disclosure, as a traditional press article and not a marketing campaign. Thus, the relationship with customers is strengthened, with a sense of transparency," concludes the specialist.
Sports betting sites in Brazil in action
While the legalization of gambling sites is discussed by the Brazilian Congress, the netizens of the country find holes to continue with the practice. With websites that operate on servers in countries where gambling is legalized, such as France and Costa Rica, operators use a checking account in Brazil for deposit and prizes and betting deposits, a practice that is not prohibited in the country.
Thus, bets are settled only when the data of the financial transaction are confirmed by the server of the international operator, which means that they are carried out on a foreign basis, as if the Brazilians used their credit cards in casinos bets abroad and performed the payment of the invoice in Brazil, making the operation legal.
More security for bettors
With the growth of the online betting market, there is also an increase in the need to guarantee the safety of bettors who currently manage to raise approximately US$ 510 million per year in Brazil in competitions over the internet. Betting sites are already a reality in the Brazilian sports market and they need laws that regulate this niche in order to increase the security for bettors and companies.
With the emergence of new players, the competition is getting more fierce and the sites use different strategies to attract the attention of those players, such as the welcome bonus, which emerged as one of these strategies, eventually spreading so much that today it is practically impossible for an online sportsbook not to offer it.
For Prates Morais, more than a way to attract new users, it is a way for users to test the platform and the security offered. After all, it's no use having an excellent bonus if the betting site is not reliable.
To identify security and reliability in this segment, the first step is to seek recommendations from those users who already use those platforms. In addition, it is important to identify whether they also offer data protection and financial operations, against information leakage, attacks, and fraud. Some simple steps before effecting transactions can also demonstrate the credibility of an online gambling site.
In the case of Bumbet, this is done by confirming data via telephone call or sending documentation, before taking into account. In addition, the mark is operated by BSports International Ltd, registered in Malta and licensed by BSports Media NV, registered in Curaçao. To ensure that the financial operations carried out on the platform are fraud proof, such sites need to have modern security protocols, encryption to protect data on the server, and record operations to ensure compliance with fair betting standards.
The ways of payment also tell a lot about the credibility of a betting website. It is importante to be sure the platform offers fast debit option, without sharing much information, bank deposit, internet banking, credit cards and even the use of crypto coins such as bitcoin and digital wallets. There are different profiles of bettors and it is very important that the platform is able to meet all needs.
Lastly and most importantly, make sure that in the typing space of the site there is a lock and the beginning of the URL is with https. This detail guarantees a technology that encrypts the exchanges of data between the user and the server registered in a safe and private way. With a little research and attention, it's easy to recognize which betting sites are best for the customer to invest his time and money.
Source: GMB
