Caixa has been Cruzeiro's master sponsor since 2016, but has only given up exposing the financial institution's brand on the shirt in the 2017 Brazil Cup final when the club defeated Flamengo. At that time, the bank exhibited the Caixa Card products.
Currently, Cruzeiro carries eight sponsors in the uniform: Caixa, Uber, Cemil, Umbro, Supermercados BH, ABC da Construção, Orthopride and UninCor.
Cruzeiro has partners that are not stamped on the club shirt, such as Brahma, Volkswagen, Axial Intelligence Diagnostics and Fiat Automóveis. The agreement with the automaker was announced this Friday in Betim, in the Metropolitan Region of Belo Horizonte.
Flamengo will exchange its master sponsorship. Traditional Caixa logo will be replaced by " Loterias online ". Therefore, the partnership with the federal bank will continue. The debut should be on September 2, against Ceará, in Maracanã. Incidentally, the new uniforms 1 and 2 of ... 2020 have already been approved by Adidas and the board of directors of Flamengo.
In April, the Federal Bank and Flamengo renewed the contract until December of this year, anticipating the presence of the "CAIXA" brand in the game shirt and the "X" in football shorts. Recently, the bank requested that the team remove the company logo from the official website of the club, due to 2018 being the year of presidential election in Brazil.
Source: GMB
