Betgenius runs a specialist digital marketing agency that helps over 150 regulated sportsbook, lottery and casino operators economically acquire, engage and retain customers.
Jeremy Clemons, chief marketing officer at Pala Interactive, said: “We are excited to partner with Betgenius to enhance our customer acquisition efforts. Betgenius delivers a unique blend of digital marketing expertise along with a keen understanding of the online gaming market.
“We are confident that combination from Betgenius coupled with Pala Interactive’s delivery of an outstanding player experience will make our performance-based programmatic campaigns successful,” Clemons added.
Josh Linforth, business development director – digital marketing at Betgenius, commented: “Pala Interactive is a forward-thinking operator which understands the power of effective digital marketing. I’m confident that our strong inventory, unique creative capabilities, and lower-funnel acquisition tactics will help them scale their online presence and drive revenues in New Jersey.”
Source: GMB