DOM 19 DE MAYO DE 2024 - 07:04hs.
New market in US

SG and Caesars launch sports betting in Mississippi

Scientific Games launches sports betting with Caesars Entertainment, powered by its class OpenBet product suite. Caesars’ Horseshoe Tunica Hotel & Casino processed its inaugural bet ushering in a new era of sports betting for Mississippi. Harrah’s Gulf Coast Hotel & Casino in Biloxi, also started offering sports betting, marking another landmark launch for Caesars.

Scientific Games’ deal with Caesars also includes solutions for its property in Atlantic City, New Jersey.

SG & CaesarsChris Armes, SG Digital CTO, said: “Scientific Games remains committed to providing next level experiences to sports betting players through our best-in-class OpenBet sportsbook platform. The launch of sports betting in Mississippi is not only a great step forward in our partnership with Caesars, but also a testament to our commitment to speed to market delivery, as we pivot our business to stay agile and adaptable.”

“The deployment of Caesars sportsbooks has been one of the fastest ever deployments of our platform. Our cross-functional teams across the globe worked tirelessly from commercial sign-off through to go-live,” Armes added.

Keith O’Loughlin, SG Digital SVP Sportsbook, commented: “We’re thrilled to see such a successful launch in Mississippi. This is our fourth property launched in three weeks, and these initial installations are paving the way for amazing revenue growth for our partners and allowing us to showcase our speed to market capabilities.”

“The teams at both SG Digital and Caesars did a fantastic job delivering a world class solution to players in Mississippi,” O’Loughlin concluded.

Source: GMB