The ban is part of the so-called Dignity Decree, a legislative piece introduced by Italy’s newly-sworn Deputy Prime Minsiter Luigi Di Maio, who has previously said that the main purpose of a full ban on gambling advertising would be to protect vulnerable people from being overexposed to gambling.
The Minister has also recently said that the proposed crackdown on adverts would be the first step in a larger-scale initiative against the proliferation of gambling in the country. The Dignity Decree was approved by the Council of Ministers earlier this month and legislators are now working on its many provisions until a final version is produced and adopted.
EGBA and LOGiCO have been among the staunchest opponents of the proposed gambling advertising ban since day one and their joint letter comes as another manifestation of their efforts to prevent Minister Di Maio’s proposal from taking effect. It is important to note that the blanket ban is expected to partially take effect from January 1, 2019 and to come fully into force from 2020.
Source: GMB / Casino News Daily
