The agreement allows Boyd Gaming to unify all of its properties under B Connected, its player-loyalty program. Boyd Gaming currently operates 24 casino properties and more than 31,000 slot machines across the U.S.
Further, Aristocrat and Boyd Gaming will jointly develop innovative new gaming features at Boyd Gaming properties, including property-wide bonus games and jackpots.
The system innovations are in addition to the top-performing Aristocrat games currently in operation at Boyd Gaming properties nationwide, including Buffalo, Game of Thrones, Lightning Link and the Walking Dead II.
“We are thrilled to expand our existing relationship and form a long-term strategic partnership with Boyd Gaming. The powerful combination of Aristocrat player-favorite games and our Oasis 360 systems innovations will help to increase player excitement and boost Boyd Gaming’s competitive advantages in the markets in which they operate,” said Matt Wilson, Aristocrat’s Managing Director of the Americas.
“Aristocrat’s technology solutions will provide us with significant new insights into our customers’ wants, allowing us to engage them more effectively and with greater precision,” said Steve Thompson, Executive Vice President, Operations for Boyd Gaming.
“Through this partnership, Boyd Gaming will be able to deliver an enhanced, compelling gaming entertainment experience across our portfolio, supported by a brand-differentiating level of customer service,” Thompson added.
Source: GMB
