JUE 9 DE MAYO DE 2024 - 04:06hs.
To attract more players

BetEsporte seeks to open new markets in the sports betting segment

With well-defined goals for 2024, the BetEsporte group, which also includes S.A Esportes and Lance de Sorte, continues with its expansion plan and is committed to opening new markets to attract and retain users. The company has stood out in sports such as 1 x 1 football, local modality ‘vaquejada’ (similar to rodeo) and motocross duels, which generate positive impacts on the economic, sports and entertainment sectors.

These new sports not only provide more betting options for players but also stimulate the entire event chain. For example, members of Rio de Janeiro's samba schools invite their communities to participate in the "exclusive" school competition.

The X1 Vaquejada Brasil, an event exclusively produced by BetEsporte, is heading into its fourth edition in less than a year and already boasts significant numbers, with sold-out tickets and millions of views on its YouTube channel, which always broadcasts the races live.

The sport originated from rodeo and involves a duel between two cowboys, where the one who knocks down the most cattle wins.

The latest edition took place on March 8th and 9th and has captivated both the audience and the athletes themselves, who earn high profits from bets and prizes. Among the protagonists of the competitions are names like Gera Guerra, Carlão, Celso Jr, Carlinhos Santos, and Fábio Bessa.

To give an idea of the scale, just in this edition, over R$ 1 million (US$ 200,000) in prizes were involved, a result of the rivalry between the great rodeo stars.

This exciting atmosphere also involves sports enthusiasts who sell out event tickets, generate impressive engagement on social media, and bet massively on the races.

On the BETesporte website, it's possible to place bets on the champions as well as on the number of bulls each one will score.

Moreover, X1 Vaquejada Brasil's videos, available on YouTube, have already accumulated millions of views, offering viewers the opportunity to follow all the live action for free.

Recently, BetEsporte opened up another market on its website: "Motocross Duel," a two-wheel X1 model. The official launch took place at an event held last Saturday (23) in Pernambuco. There were 6 matchups, with a prize pool exceeding R$ 400,000 (US$ 80,000).

Source: GMB