JUE 16 DE MAYO DE 2024 - 04:04hs.
Julia Alekseeva, Co-Chief Product Officer

“BGaming is witnessing the success and growing popularity of its games in Brazil and LatAm”

In this exclusive interview, Julia Alekseeva, Co-Chief Product Officer of BGaming, shares insights into the company's debut at BiS SiGMA Americas in Sao Paulo and its strategies to capture the Brazilian and Latin America markets. She explores the appeal of crash games, their potential for further growth in the region and also outlines interactive activities at the expo, such as distributing real scratch cards. At the event, BGaming will unveil another Asian slot designed for the LatAm market: Lucky Dragon MultiDice X.

Alekseeva discusses BGaming's tailored approach to meet the demands of LatAm partners and players, resulting in a surge in popularity for its games, particularly casual ones.

Regarding the SiGMA Americas Awards nominations, she expresses pride in the recognition of BGaming's efforts, underscoring the company's commitment to innovation and excellence in the iGaming industry.

The executive delves into the unique features of BGaming's standout games, Scratch Alpaca and Capymania, and how they drive significant winnings for players. She also shares an extraordinary event involving a double max win in Dragon's Crash, highlighting the game's growing popularity in Latin America.

At the end, Alekseeva invites attendees to visit BGaming's stand at BiS SiGMA Americas, promising an engaging experience and the opportunity to explore BGaming's latest offerings firsthand.


Games Magazine Brasilk - What are BGaming's expectations as the company participates for the first time in BiS SiGMA Americas in Brazil, and what attracted you to be present at the largest iGaming event in Latin America?
Julia Alekseeva - We’re so excited to debut at BiS SiGMA Americas in Brazil with BGaming’s stand. Last year, our delegate visited the expo. In 2024, we are fully ready to rock in São Paulo. Additionally, BGaming launched a large-scale marketing campaign targeted at Latin American market, and the entire team worked hard to expand BGaming’s presence here.

Furthermore, BGaming sought to tailor its products at its core to the demands of LatAm partners and, of course, players. To be honest, we have succeeded. Now, BGaming is witnessing the growing popularity of its games in the region, especially casual ones.

I am sure the expo will be highly fruitful, and our team will gain new solutions and connections, as well as many insights into how to delve even deeper into LatAm.

BGaming has received four nominations at the SiGMA Americas Awards: CEO of the Year (Marina Ostrovtsova), crash game (Dragon's Crash), best marketing campaign (When Art Meets Gaming), and most played game (Aztec Clusters). What does this mean for the company?
What could be more gratifying than receiving testimonials for your efforts? Being shortlisted for the prestigious SiGMA Americas Awards in four categories stands as a significant accomplishment for us! Such recognition underscores BGaming’s commitment to exceptional work and innovation in the iGaming industry. Moreover, these nominations acknowledge our team's professionalism and inspire us to continue advancing and creating even more unique and captivating games.

Among BGaming's games, Scratch Alpaca and Capymania stand out, along with already-established crash games. How can they have a lot of big winnings and be the leaders of big wins among BGaming's other titles?
Scratch cards featuring bright characters captivate players’ interest, just as BGaming’s Scratch Alpaca and Capymania series do, each comprising 3 titles with its own bet values and visuals. Players can decide how to play and switch between games at any moment.

This immersive scratching experience with colorful graphics intrigues with its simplicity and anticipation of instant rewards. Players scratch off the concealing protective layer to reveal hidden payout values, aiming to match 3 and win. With available Autoplay and Turbo modes and Loss and Win limits, they can also better control the gameplay.

The games also stand out for their potential for big wins, as each of the three versions within Scartch Alpaca and Capymania obtains the same 97.0% RTP, very high volatility, and a 100,000 maximum multiplier.

Such features significantly fuel players' desire to buy a card and try to hit it big with just a snap of their fingers. Moreover, our statistics confirm that Scratch Alpaca and Capymania lead in big wins among BGaming’s titles.

Speaking of crash games, we recently learned about a case where a player caught a double max win with Dragon's Crash. What can you tell us about this extraordinary event?
Yeah, you are right. It’s truly amazing, isn’t it? In recent BGaming’s release Sragon’s Crash, the player had played 42 rounds with two simultaneous 2 NZD bets and held his nerve, opting not to cash out while awaiting the enticing max win. Imagine our astonishment when the 43rd round turned out to be the lucky one – this player hit the max multiplier of x10,000 and won NZ$40,000.

Despite the crash game's focus on Asian culture, it is gaining popularity in Latin America. With this impressive maximum win, BGaming's Dragon’s Crash is poised to capture significant interest among players in the thriving market.
 


Crash games are part of a trend that is here to stay in Latin America. Is the same happening in other markets?
Crash games have become a trend in Latin America, and BGaming attributes this popularity to their distinctive features and characteristics. Unlike online slots, which rely purely on chance, crash games offer players more control over their gameplay—specifically through bet setting and cash-out timing. Additionally, crash games are appealing because of the possibility of decent wins in a short time. So it's really the type of game that players easily engage with.

Crash games are also widespread in Europe and CIS countries. Their popularity is expected to increase as game providers continually introduce new mechanics or themes, tailoring the games to various markets and aligning with players’ preferences.

Will BGaming present new games at BiS SiGMA? Are they globally themed or focused on the LatAm market? Any specific ones for Brazil?
Our statistics shows that players in Latin America enjoy BGaming’s Asian themed and crash games. That’s why our Dragon’s Crash is a double win for the market. Aztec Clusters stands out among our well-known titles being a data-driven slot developed in collaboration with the analytical AI platform Casinolytics. During its development, we explored over 10,000 hours of casino streams. It's no surprise that the game quickly became a favorite among both streamers and players!

At the expo, BGaming will also unveil another Asian slot designed for the LatAm market – Lucky Dragon MultiDice X. Its uniqueness lies in the familiar Dice symbols that drop, roll, and reveal their values, which become multipliers applied to the bet. We call this the MultiDice feature and plan to release more games that incorporate it.

Moreover, our team will present two scratch titles, 3 King Scratch and Luck & Magic Scratch, as well as three exclusive online slots. These include Diamond of Junge, which features an in-game volatility switch, Chicken Rush with new bonus game mechanics, and the anime-themed game Adventures.
 

 


What actions does BGaming intend to take during BiS SiGMA to attract visitors' attention during the event? Maybe physical and chances to win valuable prizes for them?
BGaming is excited to bring fresh ideas to the expo. Firstly, do you remember our Scratch Alpaca game? Based on this title, we made real scratch cards and will distribute them to the attendees. This activity showcases our game and delights visitors with instant-win prizes and the chance to participate in our lottery for valuable prizes.

Secondly, visitors will witness our latest art collaboration within our creative project ‘When Art Meets Gaming’. This time, we teamed up with Cladestinos Art, a Brazilian street artists duo who have transformed our popular game characters into extraordinary creatures. You can find these artworks at our booth and in a limited-edition merchandise collection. By the way, this creative initiative was nominated for the Best Marketing Campaign 2024 at SiGMA Americas Awards!

Let’s meet at the BiS SiGMA Americas at BGaming’s stand D40 between April 23rd and 25th. You can book a meeting with us here.

Source: Exclusive GMB